All factors
⬇️

Guidance cut

📊 Earnings
▼ Usually bearish

Management lowers its outlook.

Typical size

6-25%

Timeframe

Immediate; recovery takes multiple clean quarters

Evidence

5 logged events

Why it moves the price

Forward estimates fall and the multiple usually compresses at the same time, because a cut signals management has less visibility than investors assumed.

What separates a good call from a naive one

The most violent common catalyst in equities. First cuts are rarely the last — companies that cut once often cut again, so an immediate 'buy the dip' is dangerous. Watch whether management blames the company or the environment.

Measured impact

Measured: moves downLow confidence

Every logged event is measured against real closing prices: the move from the close before the event, compared with the S&P 500 over the same window.

Next day

-22.78%

Median
-21.40%
Moved up
0% of 5
vs S&P 500
-22.32%

After 1 week

-25.65%

Median
-24.57%
Moved up
0% of 5
vs S&P 500
-24.48%

After 1 month

-22.68%

Median
-23.39%
Moved up
0% of 5
vs S&P 500
-21.63%
Textbook view:▼ Usually bearishtypically 6-25%

The logged evidence agrees with the textbook expectation. Based on 5 measured events.

The evidence (5)

Every row is a real event, measured against actual closing prices.

DateStockWhat happenedNext day1 week1 monthvs S&P
Aug 29, 2024DG

Full-year outlook cut as core customers pulled back

-32.15%-35.07%-29.49%-32.16%
Jun 28, 2024NKE

FY25 revenue guided down on weak lifestyle demand

Reported after the close on Jun 27.

-19.98%-19.92%-21.91%-19.59%
Mar 22, 2024LULU

Full-year guidance cut on slowing North America demand

-15.80%-18.42%-24.44%-15.61%
Oct 27, 2022META

Q3 results paired with heavy spending plans and weak outlook

Reported after the close on Oct 26.

-24.56%-30.26%-14.18%-24.02%
Sep 16, 2022FDX

Full-year forecast withdrawn on a sudden volume slowdown

Pre-announced after the close on Sept 15.

-21.40%-24.57%-23.39%-20.23%

Measured from historical closing prices. Past reactions do not guarantee future ones. Not financial advice.